Siapa Yang Tepat Mengikuti Training

• Executives : CEO, CMO dan COO

• Senior Management (Marketing and Operation)

• Digital Marketing

• B2B Business Owner / Start up

 

Objective:

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• Audience will understand the function of digital transformation and how to implement them in the organization

• Audience will be able to create necessary step to create digital transformation framework for their organization

• Audience know the fundamental of Digital Marketing

• Audience know how the decisions making process in B2B

• Audience know how to create basic strategy in Search Marketing, Social Media and Paid Advertising to meet their expectation

• Audience know do’d and don’t’s in Social Media for PR Purposes

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Pembicara : Nur Anasta Rahmat

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​More than 10 years experience in SEO & Analytics. Well known as Indonesia SEO Guru. Former head of Search GroupM Interaction WPP, Director of Valuklik (Performance Marketing), CMO of Nonton.com, VP Digital of Onlinepajak.com, trainer and mentor at Growth Hacking Asia.

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Note : Bilamana dalam suatu kondisi pembicara berhalangan hadir maka akan digantikan dengan pembicara lain dengan kualifikasi yang sama.

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Silabus :

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Day 1.

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Digital Transformation

1. Definition of Digital Transformation

   • Digital Transformation User Centric

   • Digital Transformation in management

2. Why Digital Transformation needed

   • Understanding Digital Society

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3. Digital Transformation Framework

   • Steps in Digital Transformation

4. Digitazion

   • Business model innovation

   • Disruptive Innovation Case Study

   • Digital User Experience for B2B

 

Day 2

B2B Digital Marketing

1. Digital Marketing Fundamental

   • Digital Marketing Introductions

   • Decisions making process for B2B

2. Search Marketing for B2B (SEO and SEM) – Fundamental

   • Introductions for SEO and SEM

   • B2C and B2B differentiator in Search Marketing

3. Social Media for B2B – Fundamental

   • Introductions in Social Media

   • Do and Don’t’s in social media for companies and B2B

4. Digital Paid Ads for B2B – Fundamental

   • Dig Deeper in Digital ROMI (Return on Marketing Investement)

5. Understanding Google Analytics for B2B

   • Understanding your website Metrics

   • How to compile insightful data from your website

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Investasi:   Rp. 6.500.000,- per participant

 

Pembayaran ke rekening :

     Bank                                 :  Mandiri Cabang Wisma Pede

     Nama tujuan                   :  PT. Bhinneka Investama

     Nomor rekening             :  124 000 719 5465

 

Dikarenakan kuota partisipan dibatasi maka mohon konfirmasi terlebih dahulu sebelum melakukan pembayaran.

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Kontak Pendaftaran:

• 0811 9775 789​

• 0811 812 028

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Jumlah Peserta: Maksimal 15 orang

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Tanggal : 26-27 September 2019 

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Lokasi: Hotel Ciputra 
Jl. Letjen S. Parman - Jakarta

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